A pioneer of today’s Internet in the seventies (at MIT) Roger Camrass has been helping organisations across the Globe harness the power of new technologies and methods for over five decades.

As a thought leader, business executive and part time academic, Roger has introduced a succession of innovations including digital networking in the seventies, outsourcing and call centres in the eighties, business reengineering and third generation mobile networks in the nineties, e-commerce in 2000 and more recently cloud and 5G.

Krati Laad is a Partner with Business Consulting and leads Software Asset Management (SAM) Solutions for EY UK&I region.  She has been with the firm for over 16 years now and has two decades of experience, working closely with clients across different technology risk areas. In her role as SAM practice leader, she is focusing on client’s challenges around control, compliances and cost of software assets, and focusing on EY Consulting solutions to solve these, across different sectors. 

Krati has led multiple engagements around SAM transformational journeys for several large clients including design and implementation of global SAM framework, formulating policies and procedures, architecting inventory baseline, automation & digitization of current compliance reporting, etc. She has extensively worked with the clients in driving technology spend contracts renewals and formulating negotiation strategies on the back of SAM licensing and contractual saving levers, assisting in realizing optimization/savings as a part of multiple software publishers contracts management programs.