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How can you elevate customer experience with AI while maintaining the personal connection customers expect?
The combination of GenAI and predictive analytics offers a compelling opportunity for organizations aiming to reshape their customer relationships. This potential is especially relevant for those in retail, communications, technology, and media, where the impact could be transformational. However, this opportunity comes with the need for careful consideration.
This is because, while 83% of consumers believe that businesses can use Generative AI (GenAI) to innovate and enhance service, nearly 64% are concerned that AI-driven interactions may lack the human touch.
This exclusive event is a chance to engage in high-value, peer-to-peer discussions on the complexities and opportunities that come with leveraging AI and data. You’ll gain valuable perspectives from industry experts and Thoughtworks’ global experience and their clients.
This is your opportunity to connect with those at the forefront of AI and data innovation.
Key discussion points include:
● Applying AI in a human-centric way that reassures customers
● Using AI to address different target audience through personalisation
● Understanding the opportunities and risks of synthetic content
● Predictive analytics and data-driven use cases for support and pricing strategies
Thoughtworks is a global technology consultancy, integrating the best of strategy, design and software engineering to give ambitious businesses the foundations they need to thrive. For three decades, Thoughtworks has led the charge in technology innovation for Retail, Communications, Media and Tech, partnering with companies like ITV, PAYBACK, Etsy, Otto, Falabella, Metro and many others across industries.
Applying hands-on experience to help their clients better navigate change, harness the power of Data and AI to unlock new sources of value, create adaptable technology platforms that align seamlessly with business objectives, and rapidly design, deliver and evolve market-leading products and experiences at scale.
