About

In today's competitive landscape, customer expectations have never been higher. They demand a personalised, seamless experience at every touchpoint, from initial marketing contact to post-sale service. Unified data is at the heart of creating engaging customer experiences and is meant to fuel the 360 profile.  However, for many organisations, a complete picture of the customer is fragmented, with critical data scattered in disconnected systems and departments. 

This exclusive roundtable will bring together Digital Leaders active in multiple industries to discuss a critical challenge: breaking down data silos to build a true 360° view of the customer. We will explore how to solve the complex integration challenges that prevent a unified view, and how to transform disparate data into a single source of truth.

Join us to:

• Explore real-world case studies on how organisations have successfully created unified customer insights to enhance personalisation and boost commercial and operational efficiency.

• Discover how to overcome the technical hurdles of fragmented data. Should you move to a unified platform where marketing, sales, and service data share a common foundation or do you choose to integrate critical business systems, such as ERP and CRM platforms, to unify customer data?

• Learn how to turn fragmented data into actionable insights that can anticipate customer needs, drive revenue growth, and foster long-term loyalty.

• Discuss best practices for AI readiness. By having an integrated view on all marketing, commercial and services data, you create a clean, robust foundation to unleash the full potential of AI and other advanced analytics.

This is a unique opportunity for Digital Leaders who are ready to transform their customer engagement strategy and unlock the full potential of their data.