The Bridgestone Journey

Bridgestone, traditionally known for its quality tires, has evolved into a fully-integrated solutions enterprise with a large network of retail stores.

But how do you create customer loyalty when your product is traditionally tires? The solution is to offer more value and contextualised offers through a strong omnichannel network, powered by data.

Building a great phygital experience that combines online and offline seamlessly, creates  a serious challenge where you need to combine the eCommerce experience with the reality of physical shops.

During this exclusive dinner we will use the Bridgestone case as a starting point to discuss how we can reach absolute customer centricity in an omnichannel world.