Bridgestone, traditionally known for its quality tires, has evolved into a fully-integrated solutions enterprise with a large network of retail stores.
But how do you create customer loyalty when your product is traditionally tires? The solution is to offer more value and contextualised offers through a strong omnichannel network, powered by data.
Building a great phygital experience that combines online and offline seamlessly, creates a serious challenge where you need to combine the eCommerce experience with the reality of physical shops.
During this exclusive dinner we will use the Bridgestone case as a starting point to discuss how we can reach absolute customer centricity in an omnichannel world.
Coté studies how large organizations get better at building software to run better and grow their business. His books Changing Mindsets, Monolithic Transformation, and The Business Bottleneck cover these topics. He’s been an industry analyst at RedMonk and 451 Research, done corporate strategy and M&A, and was a programmer. He also co-hosts several podcasts, including Software Defined Talk. Cf. cote.io, and is @cote in Twitter.
During this exclusive dinner we will use the Bridgestone case as a starting point to discuss how we can reach absolute customer centricity in an omnichannel world.
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