A shift has occurred in the business-to-business (B2B) buying experience in today’s digital first economy. Today B2B buyers prefer digital and self-service channels, are less loyal, and often depend on trusted community sites and peer reviews during the product evaluation process.
And while B2B buyers are more conscious about how their data is being used, they also expect experiences to be tailored and relevant.
Bekaert, worldwide leader in the steel industry, operates in the heart of these dynamic market conditions. All with the goal to truly understand every unique person and improve how Bekaert navigates shifting buying preferences, and deliver compelling customer experience.
Chief Digital & Information Officer and member of the Group Executive Committee
Join this dinner and hear first-hand from Gunter, CIO at Bekeart how the digital transition is shaping up at Bekeart and what are the learnings from the challenges that needed to be overcome into this journey.
Living room restaurant Postelein is a dream that chef-owner Yoeri Jansen has been living since December 2000. Guests are welcomed in a relaxed and homely atmosphere with attention to detail. The cuisine is contemporary French, with seasonal products and local vegetables playing a major role. All dishes are homemade or supplemented with traditional products.