AI is no longer confined to supporting human tasks. We are entering the agentic era, where autonomous systems act on behalf of people and organisations. These agents can gather information, make decisions, negotiate terms, and even complete transactions. The implications extend well beyond technology; they touch the very foundations of business models, governance, and leadership.
For CIOs and their peers, the rise of “machine customers” and autonomous partners poses new questions:
This session shifts the focus from the mechanics of AI agents to the decisions that will shape leadership in the next decade. It is a call for CIOs to prepare for a future where relationships, markets, and strategies are no longer limited to human-to-human interactions, but also extend to human-to-machine and machine-to-machine interactions.
CIOFEST is the annual CIONET gathering where senior digital leaders come together to exchange insights and challenge each other. It takes place simultaneously in multiple countries, combining a shared international theme with local community events.
Find out more about the speakers
Jessica Bulthé is Chief Data & Insights Officer at Mediahuis, where she leads the data and insights strategy across an international media group. She focuses on leveraging data to drive both journalistic impact and commercial growth.
With a strong background in data, analytics, and digital transformation, she plays a key role in translating data into strategic decisions and new business models.
Ori Marom is a Program Manager for New Mobility at the Port of Rotterdam, where he focuses on integrating autonomous and connected technologies—such as vessels and drones—into large-scale port operations. With a background as an entrepreneur and academic, he combines hands-on innovation with strategic thinking, working at the intersection of AI, mobility, and smart infrastructure to shape the future of logistics and transport.
Dux Raymond Sy is Chief Brand Officer at AvePoint, where he is responsible for shaping the company’s global brand, experience, and market positioning. With over 20 years of experience in digital transformation, he helps organizations leverage technology and AI to drive business value and growth. He operates at the intersection of leadership, innovation, and emerging technologies, translating complex trends into practical strategies for modern enterprises.
Monique Schipper is a senior HR leader with experience at companies including RTL Nederland and Fremantle. She is passionate about people development, talent management and organisational transformation, and is known for building strong teams in fast-changing environments. Monique combines strategic thinking with a warm, people-focused leadership style.
Marco Gijsen is a senior commercial leader in the Dutch media industry with experience at companies including Talpa Network, BrandDeli and Ad Alliance. He currently leads ALLY, the creative strategy hub of Ad Alliance, where he focuses on premium audio and video advertising, brand partnerships and innovative media propositions.
Dave Gerritsen is IT Lead AI at DAS, where he leads the Centre of Excellence for AI, covering Data Platform, Data Management, AI and Process Management. Before joining DAS he spent more than nine years at VodafoneZiggo in senior Data & AI leadership roles. Earlier in his career, he also held management positions at Accenture and Staples Europe.
Zeno Belligoli is a Senior Machine Learning Scientist at Booking.com, where he focuses on GenAI evaluation, AI agents and LLM performance. He has been closely involved in developing practical evaluation methods for AI systems, including Judge-LLMs and AI Agents at Booking.com. Before moving into AI and machine learning, he also had a technical engineering background linked to computational modelling and fluid dynamics.
3D Makers Zone -
3D Makers Zone is a leading innovation hub in Haarlem where advanced technologies such as 3D printing, robotics, scanning and digital fabrication come together. It helps companies, startups and public organisations accelerate innovation and prepare for a more digital future. The venue also offers an inspiring environment for collaboration, events and knowledge sharing.
Oudeweg 91-95
2031 CC | Haarlem
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