The Fuzzy Organisation


In a world that is in constant and rapid change, being responsive, able to cope with those changes swiftly is a crucial quality an enterprise needs to remain in the race and survive in the long term. Large enterprises often realise they are hindered by their size and structure and go for collaboration or co-creation either with customers or with start-ups, smaller companies or other external niche suppliers to bring in the agility, speed, competencies and market insights they are looking for. Mixed teams are set up. Groups of companies, customers, suppliers and partners jointly work within diverse ecosystems on programs that have a common interest to all of them. They often do this in an agile way and within structures that are temporarily set up and can quickly change and adapt to the evolving needs. This modus operandus makes the boundaries of each organisation fuzzy. It requires a different governance and management style but seems to become a common practice of market-leading companies.

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