AI’s ability to shape our perceptions and create new realities is becoming increasingly sophisticated. While it opens significant opportunities, it also carries risks. What happens when AI goes beyond data and algorithms to influence - or even deceive - our senses? How does this change not only our understanding of reality but also the foundations of trust, creativity, and truth in business?
AI isn’t just transforming business, it is altering how we experience and interpret everything around us. From AI-generated deepfakes to personalised experiences designed to influence behaviour, the line between truth and illusion is increasingly blurred.
This event combines a roundtable discussion among peers with a hands-on sensory workshop, called the Sensory Mismatch Experience, where you will experience illusions through sight, sound, taste, smell, and touch. Through these experiments, we will confront the ethical dilemmas that arise when AI has the power to fabricate realities and influence decisions.
Together with a peer group of digital leaders, you will explore the ethical boundaries of AI manipulation.
Join us for an interactive evening where peer discussions and hands-on sensory experiments come together to explore how AI can shape business, perception, and trust.
Deception and Authenticity in AI-Generated Content
What is real, and what is fabricated in AI art, music, photography, and news?
Discuss risks of deepfakes, manipulated content, and biased data, and their impact on authenticity and trust.
Creating False Realities in Consumer Experiences
How far can AI go in shaping sensory and emotional experiences before it becomes manipulation?
Explore ethical limits and safeguards in designing AI-driven experiences for customers.
Trust and Transparency in AI-Driven Decisions
From hiring to investments, AI decisions affect lives.
Examine algorithmic bias, opaque models, and accountability in AI systems.
AI in Leadership: Navigating the Ethical Minefield
How can leaders harness AI responsibly, balancing innovation with ethical standards?
Identify frameworks for ensuring AI aligns with human values.
BeContent BrandLab is a luminous 300 m² loft-style venue in central Mechelen, ideal for creative and elevated events. Get ready to enjoy the inviting atmosphere, warm service, and delicious catering this unique location has to offer.
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